Dssentials - Custom Branding and Web Design Solutions for Small Businesses and Entrepreneurs

Branding, Web Design & Collateral

A talented and well-connected Loan Officer looking to establish a personal brand beyond her brokerage, reaching new audiences and elevating her recognition at marketing and speaking events. Our team expertly crafted a logo suite, website, and social media materials that truly reflect her personality and showcase her extensive experience in the industry.

FEMININE, BEACHY, TRUSTWORTHY

Primary Logo Design

Logo Design Breakdown

Moodboard & Color Palette for Diana Evennou, designed by Dssentials — Moodboard & Color Palette

Alternative Draft Logo Concepts

Single Color Stacked Logo

Text-Only Logo

Social Logo

Medallion Logo

Squarespace Website | www.dianaevennou.com

What Diana thinks of our time together…

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Homepage • We used this page to really drive home the color palette, patterns and iconography we created for Diana's brand, all while giving visitors entry points to the major site pages.

Approach • Diana is huge on relationship-building, so we designed an Approach page to highlight the values she stands for as well as a dynamic timeline-view of what working with her entails. — **Approach •** Diana is huge on relationship-building, so we designed an Approach page to highlight the values she stands for as well as a dynamic timeline-view of what working with her entails.

Community • Diana is extremely involved in her local community, so this page spotlights the organizations she's worked with, photos of her with clients and partners, as well as a local podcast she participates in. — **Community •** Diana is extremely involved in her local community, so this page spotlights the organizations she's worked with, photos of her with clients and partners, as well as a local podcast she participates in.

Loan Programs • There are many types of loan programs Diana offers her clients, so this page gives a high level overview of each, with a place to either apply or contact her. The best part is the inclusion of her custom icons and brand patterns throughout!

About • The self-proclaimed "Queen of the Eastside" - Diana has a great story to tell alongside awesome professional branded imagery, so we included both here, alongside ways to explore further and client testimonials. — **About •** The self-proclaimed "Queen of the Eastside" - Diana has a great story to tell alongside awesome professional branded imagery, so we included both here, alongside ways to explore further and client testimonials.

What else did we work on together?

Outside of creating a complete brand suite of logos, color palette, fonts, icons and brand patterns and her custom Squarespace website, we assisted Diana with some social media templates she can use on-going via Canva. These customized templates already have her brand colors and fonts incorporated, and all she needs to do is add some of her own words or photos to advertise things like upcoming speaking engagements, sharing new loan offerings, and more!

Additionally, we created a few collateral pieces and resources such as: