Brand + Web Design
Expert Mortgage Lender offering a personalized approach and custom process for finding clients the ideal lending solution for their home-buying journey, with a focus on investment properties.
STRONG, TRADITIONAL, MASCULINE
Primary Logo Design
Logo Design Breakdown
Main Logo
Circle Submark
Social Logo
Text-Only Logo
Brand Icons
Logo Icon
Squarespace Website | www.natschkeloans.com
What our client had to say…
As a business owner, you have this grand vision of what your business is going to be. What is challenging for some, is how to make that vision a reality. I don’t mean a business plan; I mean the most important part… YOUR BRAND!
That is exactly what Dssentials achieved for me. I told them everything I wanted to incorporate, who I was as a person, and the message I wanted my brand to deliver. They absolutely nailed it, and my clients love it just as much as I do! It has helped me differentiate myself from the herd, and capture more market share just on brand recognition alone!
I have used their services on several different branding journies with my business, and it’s been nothing but exceptional. Consistency, Creativity, Communication, and Candor is exactly what you should expect from Dssentials.
Homepage Entry Points • A goal of our client's was to ensure the website had "browse-ability" and entry points to the content from the homepage. We made summary blurbs to entice users to explore pages deeper.
Approach • Our client puts a huge emphasis on his approach to home lending with clients, so we built out a dedicated page walking through is personalized way of doing business.
Testimonials • The mortgage lending industry is big on referrals, so we made sure to prominently feature our client's testimonials across the site as a way to build his credibility.
How has this evolved?
From the onset of working together, our client moved mortgage brokerage companies, which meant some of his branding had to change and reflect that as well. While he could still utilize the Natschke Loans name to market himself, his original color scheme in the warm, earthy and moody tones now completely clashed with the modern, cool, bold color palette of his new brokerage. We ultimately decided to re-color his logo suite to better coordinate with his new company, but keep the same fonts, icons, and logos because he had built great brand recognition. Here’s a sneak peek.
