4 Reasons Why We Use Squarespace
When we launched, we had to choose the best website platform to rule them all. With options like Squarespace, Wix, Shopify, ShowIt, WordPress, and Webflow, we went with Squarespace for four solid reasons. Our mission: deliver a website that's easy to manage for our clients, no coding skills required. No hand-off headaches, no post-launch surprises - just smooth sailing.
At the end of the day, when we turn over a website to a client, we want it to be manageable for them to make adjustments and updates to without having to know code or be super web-intuitive. A bad hand-off or update experience is the last thing we want anyone to reach out to us with a month or even a year after launch.
First, let’s explain Squarespace.
Squarespace: the website building platform that's changing the game. With its DIY Content Management System (CMS), you can create stunning websites in a snap. Over the years, they’ve continued to iterate and build in additional functionality into their platform to be more than just a web builder - it's a full-fledged marketing powerhouse. From web and domain hosting to scheduling tools, e-commerce shops, email subscriptions, and marketing capabilities, Squarespace is your all-in-one solution for digital marketing excellence.
All-in-one Platform
Squarespace: the one-stop-shop for your online presence. With its all-in-one platform, you can host your site, secure your domain, set up an e-commerce store, send out email marketing campaigns, schedule appointments, and even create members-only areas. And the best part? It all lives within the Squarespace ecosystem, making it easy to manage and streamlining your billing for paid services. Say goodbye to multiple passwords and hello to a seamless online experience.
Squarespace's pricing is a breath of fresh air - simple, straightforward, and fair. With a range of package options to suit your business, you'll never overpay. Plus, say goodbye to the hassle of managing multiple third-party plugins. As Squarespace Circle members, we design all our sites on the platform and pass along the savings to you. That's right, you'll get an extra 20% off when it's time to start your monthly or annual subscription. Simplicity and savings - what's not to love?
Responsive, Beautiful Designs
Squarespace's team of designers went above and beyond to create stunning starter templates for your site. From breathtaking designs to functional options, you'll find the perfect match for your brand. Not sure where to start? Browse templates by industry or function to find the look and feel that speaks to you. And the best part? Squarespace has built out full demo sites for each template, giving you a sneak peek of what your brand could look like. Get ready to bring your vision to life with one of Squarespace's top-notch templates.
Take your website to the next level with Squarespace's customization options. Choose from pre-made section templates or build your own pages and sections from scratch. And if you're feeling overwhelmed, there's always the option to purchase a custom template from one of the many template shops for a fully personalized look. Whether you want to DIY or opt for a little extra help, Squarespace’s functionality will ensure you have a website that truly reflects your brand.
Get ready for a mobile-first world! With Squarespace, you can rest easy knowing your website will look and perform flawlessly on all devices. No need to worry about separate mobile and desktop versions, just toggle and tweak to your heart's desire. The seamless mobile experience will leave a lasting impression on your visitors and make your website stand out in a crowded digital landscape.
Analytics + SEO
Squarespace takes website performance to the next level with its built-in analytics and SEO tools that are easily tailored to your specific needs. From tracking your traffic and engagement to optimizing your website for search engines, Squarespace has got you covered. With just a few clicks, you'll be able to gain valuable insights into your website's performance and make informed decisions to drive growth and success.
The platform makes it a breeze to optimize your website for search engines with its built-in SEO tools. From adding custom page titles and meta descriptions to optimizing image alt text, you can give your site the boost it needs to rank higher in search results. And with the ability to create a custom sitemap, you can ensure that Google can effortlessly crawl your site and understand its structure.
With Squarespace's user-friendly analytics dashboard, you'll be able to track your site's performance with ease. Say goodbye to confusing excel spreadsheets and hello to clean, visually appealing charts. Get insights on where your traffic is coming from, popular pages, bounce rate and more. And if you want an even bigger picture, connect Google Analytics and Google Search Console for a complete view. These integrations will be crucial when launching paid advertising campaigns.
Customizations are Endless
Unleash your creativity with Squarespace! With the platform's endless customization options, you can make your website truly unique without any coding knowledge. From page layouts to color schemes, navigation setup to scroll animations - every visible aspect of your site can be tailored to your vision. Whether you prefer to stay within the Squarespace site builder tool or dive into coding, your customization possibilities are endless.
For the tech-savvy, Squarespace's Custom CSS feature opens up a world of possibilities to bring your website to the next level. With just a few lines of code, you can infuse your brand's unique personality into every aspect of your site, from custom fonts to floating headers. The only limit is your own creativity.
At Dssentials, we often utilize the custom CSS feature of Squarespace to enhance the appearance of our clients' websites. This allows us to add custom fonts, additional lines or breaks, and special functionality such as a floating header. However, this customization does not compromise the functionality or ease of editing of the site for you.
So that’s it! Why we love Squarespace as our website builder. If you have any questions, we’d be happy to talk through the platform with you. Just contact us here. If you’re ready and interested to start a bespoke website design partnership with us, please email us at hello@dssentials.com. We can’t wait to bring your brand to life!
